“The benefits of establishing a social media presence are becoming increasingly apparent as companies such as Dell share their success stories, but we’ve also heard tales of embarrassing Facebook mishaps, hothead Twitterers, and outspoken bloggers. In a time when the distinction between personal and professional realms is fading and seemingly everyone has a Facebook or Twitter profile, a social media policy is a useful way to set some ground rules for employees with regard to their online activities. It’s also a reminder that the content that they post isn’t private and may ultimately reflect on the organization.
A social media policy can help establish clear guidelines for staff members who are posting on behalf of the organization as well as employees with personal social media accounts. There are also standards being created for users, letting them know what’s acceptable to post to an organization’s blog and community pages”.
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